Performance Marketing Lead

Published: 2024-11-17
Outschool

Outschool’s mission is to inspire kids to love learning. We achieve this by linking learning to kids’ interests, connecting them with other classmates who share their passions, and giving them the autonomy to pick their own paths. Our small group classes meet over live video chat with teachers who celebrate their unique strengths and empower all learners to develop confidence ...

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Job details

Remote-US, Remote-CAN
$100 - $180k
Remote
Full-time

Categories

Search
Marketing
AI

The Company

Outschool’s mission is to inspire kids to love learning. In our fast-changing world, the traditional educational system struggles to meet the diverse and evolving needs of young learners. Outschool reimagines this system, offering flexible and engaging learning experiences as a supplement and alternative to traditional education. By connecting learners with a global community of teachers and peers through our online platform, we make learning personal, dynamic, and deeply human.

We've made significant strides since launching our marketplace of live online classes in 2017. Finding initial success with secular homeschoolers, we then expanded to enrichment learning to meet the needs of a wider audience, growing our business 16x since 2019. Post-pandemic, we have evolved our platform to power academic learning, incorporated AI, and have begun to grow our international community. We're proud to have served over 1M passionate learners with more than $100M in annual bookings.   Driving disruptive, positive change in education is rewarding and hard. Outschool team members are encouraged to challenge themselves, take risks, and grow in their careers. We look for talented people whose sense of urgency, innate curiosity, and determination to drive impact will help Outschool achieve outsized results in pursuit of our mission. We invite you to be part of an ambitious team dedicated to ensuring every learner can navigate the future with curiosity, resilience, and a love of learning.

Outschool has been named Fast Company’s most innovative EdTech company in the world, and one of the top ten best startups for women from Elpha. Outschool has also been one of BuiltIn’s Best Remote Places to Work for the last two years and has appeared on Y Combinator’s Top Companies list for the last three years. 

About the Role

As the Performance Marketing Lead, you will own the strategy, execution, and optimization of our customer acquisition initiatives. In this role, you'll drive immediate impact by building out our channel testing roadmap, scaling our core platforms (Meta, Google), and expanding into emerging channels like TikTok, influencer marketing, and podcasts. Success in your first year will be measured by your ability to diversify our acquisition mix through new channel expansion while maintaining strong efficiency metrics across our existing portfolio.

Core Responsibilities

Strategic Leadership

  • Develop and execute a comprehensive performance marketing strategy, with initial focus on building a robust testing roadmap across both existing and emerging channels
  • Partner with cross-functional stakeholders (product, creative, and data) to align acquisition efforts with company goals and product initiatives
  • Own and manage the paid marketing budget, ensuring efficient allocation and strong return on investment while scaling new channels to meaningful contribution levels

Performance Marketing Execution

  • Drive strategy and execution across existing channels (Meta, Google) and emerging platforms (TikTok, influencer, podcast), with demonstrated improvement in core metrics within first 6 months
  • Develop and manage the channel testing roadmap, maintaining strict CAC and payback targets while successfully launching at least two new channels in first 6 months
  • Lead performance marketing forecasting, goal-setting, and KPI reporting to guide strategic decisions

Creative Optimization

  • Partner with the Creative team to develop and execute a performance-focused creative testing roadmap, establishing a regular testing cadence within first quarter
  • Integrate customer insights and performance data to inform creative strategy
  • Drive continuous improvement in creative performance through systematic testing and iteration

Product & Analytics Integration

  • Collaborate with Growth Product teams to optimize conversion rates, landing pages, and viral loops
  • Implement enhanced measurement frameworks to improve channel attribution and decision-making
  • Monitor and report on key metrics including CAC, ROAS, and channel performance

Team Impact & Development

  • Contribute to team process improvements and best practices
  • Share insights and learnings across the broader marketing organization
  • Foster a culture of testing, learning, and continuous improvement

About You

  • 5+ years of performance marketing experience, with proven success in consumer products
  • Deep expertise in Meta and Google advertising platforms, with experience scaling campaigns effectively
  • Track record of testing and scaling emerging channels (TikTok, influencer, podcast)
  • Strong analytical skills with proficiency in data analysis tools and marketing analytics platforms
  • Experience managing significant marketing budgets while maintaining efficiency metrics
  • Strategic mindset balanced with hands-on execution capabilities
  • Excellence in cross-functional collaboration and stakeholder management
  • Data-driven approach to decision making with strong testing methodology

This role is crucial to our company's growth trajectory, offering the opportunity to directly influence our acquisition strategy and execution. You'll have the autonomy to test new ideas and optimize existing channels while working with a talented team committed to excellence.

If you're passionate about performance marketing and ready to drive impact through innovative customer acquisition strategies, we'd love to hear from you.

 

Outschool recruits across the US and Canada, and sets employee salaries to reflect local compensation and cost of living. For New York and California candidates, as well as candidates based in Seattle, WA the salary range for this role would be $180,000-$225,500 USD.

For Washington candidates outside of Seattle, as well as Colorado candidates, the salary range for this role would be $162,000-$202,950 USD.


We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on March 21, 2024.

Please see the independent bias audit report covering our use of Covey here.

#LI-Remote

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on March 21, 2024.

Please see the independent bias audit report covering our use of Covey here.

OUTSCHOOL CARES:

At Outschool, we believe that taking care of one another enables us to do our best work. To us that means:   •Shared Financial Success: Competitive salaries, stock options, and investment plans that make saving for retirement easier. •Health & Wellness: Comprehensive health, dental, vision, disability, and life insurance coverage options for employees and their families. Our medical benefits include fertility and family planning coverage. We also provide employees with online access to coaching and therapy sessions through our partner, ModernHealth.  •PTO & Family Benefits: PTO and family leave enable our team to take the time that we need to recharge, relax, and spend time with family and friends.  •Fully Distributed: With a team distributed across the US and Canada, we create a remote culture through expensable meals, virtual events, expensable home office setup, and internet allowance. •Lifelong Learners: Annual budgets to self-direct our professional development as well as DEI learning. There’s also a budget for employees’ learners to take classes on Outschool!  •Community Impact: Outschool matches employee donations to established charities and has committed to support Outschool.org’s non-profit programs.     Outschool is an equal opportunity employer. We view diversity as a moral imperative and competitive advantage. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We plan and structure our interviews to directly assess skills and experience.    If you require a reasonable accommodation to participate in the job application or interview process, please contact [email protected].   Benefits packages are included for full-time employees only. Full-time employees must be a citizen or legal residents of the U.S. or Canada and reside in U.S. or Canada.   Once you submit your application, Outschool will process your personal data to evaluate your candidacy for employment. Unless specifically indicated otherwise, we hire employees only in the U.S. and Canada. Applicants else where should be aware that we may discard your application upon submission or we may ask if you would like us to retain it later should there be consideration (this is not typical at all).  If you are selected for interviewing, your data will be shared with interviewers and personnel involved in that process. If not hired, your application will be retained for one year in case there is another suitable role. You may opt out of this at any time. Please see our Employee/Applicant Privacy Notice for more detailed information. If applicable, as you progress through the process, we will be clear about what information is being asked for and what happens with that information.
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