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Are you a customer-focused Senior Marketing Manager and want to work at one of Seattle's most successful startups? OfferUp is seeking a Senior Marketing Manager who is passionate about consumer and product marketing.

In this role, you will be responsible for our marketing technology stack, with a focus on Braze, as well as ownership of product marketing campaigns. This role requires a blend of technical expertise, strategic thinking, and operational excellence to ensure our marketing efforts are efficient, effective, and data-driven.

You must be a highly motivated person with a history of success working with product marketing, CRM platforms, and customer engagement platforms.

What we love about this role:

• The ability to oversee the planning, execution, and reporting of marketing campaigns for a large and engaged audience.
• The opportunity to use your knowledge and serve as a Braze subject matter expert within OfferUp, managing key stakeholder relationships.
• You have the opportunity to create high-visibility, high-impact campaigns that have a direct impact on the business.

Here's more of what you will get to do:

• Oversee the implementation of in-app promotional content and merchandising using content cards through Braze, leveraging granular segmentation and targeting.
• Manage and optimize our marketing technology stack, including tools like Branch, Google Analytics, Tableau, Figma, and more.
• Collaborate with cross-functional teams, including product, business operations, design, legal, and engineering, to execute marketing campaigns.
• Partner closely with product and engineering teams to provide end-to-end marketing support for new product features and product launches.
• Analyze campaign performance and provide insights to improve future campaigns and overall marketing effectiveness.

Helpful, but not required 

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in CRM, multi-channel campaign management, digital marketing, or a similar role.
• Experience with the customer engagement platform Braze. Specifically with email, push notifications, content cards, and in-app messaging.
• Experience conducting A/B and multivariate tests, familiar with A/B testing best practices and methodologies.
• Experience collaborating with product and technical teams. 
• Strong understanding of marketing technology and data management.
• Excellent analytical and problem-solving skills. Ability to interpret data, generate meaningful insights, and make data-driven decisions.
• Strong communication and collaboration skills, with a history of collaborating effectively across teams and levels.
• Knowledge of regulatory and privacy requirements (CAN-SPAM)

Target Compensation: $125k - $138k

OfferUp offers a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. Individual salaries within our ranges are determined through a variety of factors including, but not limited to education, experience, knowledge, skills and geography. All roles will receive equity in OfferUp as part of their compensation, the amount of equity varying depending on the individual’s level and experience.  

In addition to our compensation package, this role is eligible to enroll in health insurance, healthcare savings and spending accounts, retirement savings benefits (401(k) plan with match), basic and voluntary life insurance, disability benefits, and paid time off for sick leave, family and/or medical leave, vacation, and 12 company holidays. In regard to vacation time, OfferUp has a flexible vacation policy and, in general, full-time exempt employees will be expected to take 3-5 weeks (15-30 days) of pre-planned vacation time per year.  Vacation needs are flexible and will naturally vary from year to year based on individual circumstances and business needs.  In regard to sick time, all full-time employees (exempt and non-exempt) will be granted 12 days (96 hours) of sick time per year (pro-rated if they start a date other than January 1). Your recruiter can share more details about specific benefits during the interview process.

About OfferUp:

OfferUp is dedicated to creating the simplest and most trusted way for people to buy, sell, and connect in their local communities. One of the top local marketplace apps for local buyers and sellers in the U.S., OfferUp makes it easy for people to discover more of what they need—from great deals and secondhand goods to jobs, services, home rentals, and more—right in their own communities. Our trusted platform empowers millions to connect, thrive, and move life forward. 

Available on iOS and Android, OfferUp has consistently ranked among the top shopping apps. Founded in 2011 and based in Bellevue, WA, OfferUp serves local markets nationwide and was used by more than 1 in 6 adults in the U.S. in 2024. OfferUp is backed by leading investors, including Andreessen Horowitz, Warburg Pincus, GGV Capital, T. Rowe Price, and Coatue Management. https://about.offerup.com

More About OfferUp At a Glance

• Top 10 Shopping app in the App Store and Google Play Store for three years
• 15%+ of adults in several major markets use OfferUp every month (LA, Miami, Phoenix, Seattle, Las Vegas, Riverside, Orlando)
• OfferUp works directly with nearly 2000 US law enforcement agencies to build trust in local communities

OfferUp is unleashing the power of local, and we’ve built a dynamic team to do it. To learn more about working at OfferUp, check out https://about.offerup.com/people 

OfferUp provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, OfferUp complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training.

OfferUp expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of OfferUp’s employees to perform their job duties may result in discipline up to and including discharge.