Marketing Specialist

We are seeking a Dental Specialty Marketing Coordinator to help market Endodontic Associates, a large endodontic practice made up of nine office locations, fourteen endodontists, serving southeast Michigan. The focus of the Marketing Coordinator is to increase patient referrals from many dental providers covering Southeast Michigan.  Also, strengthening our professional reputation and relationships with the referring general dentists in these surrounding areas.  This position will be based out of the Endodontic Associates Support Center in Bloomfield Hills. You will work closely with the Director of Operations for Endodontic Associates Michigan along with the Office Mangers at each of the nine offices, the treating Endodontists, and staff to generate an individual marketing plan for each office location.

Your Responsibilities 

You will ensure excellent patient service and mainly implement the right processes and practices across the organization. You should be ready to mentor your team members, find ways to increase quality of the patient experience and implement best practices across all levels by including the following: 

• Develop and maintain a keen understanding of industry and local market trends affecting patient flow into the nine locations and identity recommended marketing changes in response to these business changes to ensure the required volume of patients to support the business needs
• Determine the most efficient and effective communications with referring doctors and their staff. In order to build relationships with existing / new referring doctors to increase patient volumes.
• Conduct quarterly marketing meetings with each of the office managers doctors and staff.  
  • Develop a detailed strategic target list of referring doctors for each EA office location every year.
  • Develop a marketing communications plan including strategy, goals, tactics and budget for each individual office location.
• Develop local media relations strategy, seeking high-level placements in local print, dental societies, and social media
  • Define and manage all social media strategy and content including our company website to engage with both referring dentists’ and their patients.
  • Manage Google search engines
  • Manage Swell reviews
• Regularly visit existing and potential referring dentist offices for all nine locations
  • Determine the most efficient and effective communications and drop-off “gifts” for various dental offices based on current and potential revenue being generated from each referring dentist
    • Directly purchase or create the drop-off items (e.g., gift baskets)
  • Order and coordinate referring dental office appreciation events (e.g., catered lunches)
• Develop, execute, and track all events such as; 1:1 lunches between EA doctors and referring doctors, offsite appreciation events for targeted general dentist offices, Referring Doctor staff events, CE Seminars, Study Clubs, Internal company events ( Dr Receptions / Meetings / Holiday)
  • Keep track of referral business increases and decreases at each office and take actions to address with attention as needed.
  • Monitor, analyze and communicate marketing results monthly (at minimum) with EA managers and doctors.

As one of the essential members of the team, you will also help to facilitate/coordinate other responsibilities as assigned. 

Your Background 

You are a resourceful marketing specialist who loves building and developing relationships via multiple channels (in-person, digital, and print). You're excited by the prospect of a patient leaving your office in a healthier, stronger, and more comfortable / happier being, each and every day. You’re a kind, passionate and collaborative problem-solver who can proactively adjust to shifting priorities and values the chance to make an important impact. 

You also have the following: 

• BA/MA degree in Marketing, Advertising, Communications
• Prior experience within the dental industry preferred; experience within a dental specialty is a plus
• Prior B2C and B2B marketing experience preferred
• Proven track record designing and executing successful marketing campaigns at a local level
• Successful history of using quantitative and qualitative results to track marketing performance and define go-forward strategy and implementation
• Experience with social media including Facebook, LinkedIn, etc.
• Experience cultivating relationships with other local businesses and their staff
• Experience and high-level of comfort developing business relationships through both direct in-person interactions and written communications
• Proficient with Microsoft Office, particularly Word and Excel; experience with any marketing-related software/tools is a plus
• Exceptional interpersonal skills with keen observational skills within a dynamic, group setting and within 1-on-1 interactions
• Event planning experience preferred
• Travel / Reliable Transportation - Must be willing to travel to all southeast MI locations and additional 10-mile radius surrounding each practice

If this sounds like you, you will fit right in with the team! 

Why You Should Join Our Team  

A career with us is a chance to work with everyone involved in the future of Specialty dental care. Dental Assistants, Sterilization Technicians, Specialists, Office Managers, Patient Care Coordinators and many more all work together to improve the patient care experience and great clinical results.  

We strive to build and maintain an environment where employees from all backgrounds are valued, respected, and have the opportunity to succeed. You will also find a culture of continuous learning and a commitment to supporting our team members in all aspects of their lives—at home, at work and everywhere in between. 

Your Benefits & Perks 

• BCBS High Deductible & PPO Medical insurance Options
• VSP Vision Coverage  
• Principal PPO Dental Insurance  
• Complimentary Life Insurance Policy  
• Short-term & Long-Term Disability  
• Pet Insurance Coverage 
• 401(k) 
• HSA / FSA Account Access
• Identity Theft Protection
• Legal Services Package
• Hospital/Accident/Critical Care Coverage
• Paid Time Off  
• Diverse and Inclusive Work Environment  
• Strong culture of honesty and teamwork 

We believe in transparency through the talent acquisition process; we support our team members, past, future, and present, to make the best decision for themselves and their families. Starting off on the right foot with pay transparency is just one way that we are supporting this mission. 

Specialty1 Partners is the direct employer of non-clinical employees only. For clinical employees, the applicable practice entity listed above in the job posting is the employer. Specialty1 Partners generates job postings and offer letters to assist with human resources and payroll support provided to the applicable practice. Clinical employees include dental assistants and staff assisting with actual direct treatment of patients. Non-clinical employees include the office manager, front desk staff, marketing staff, and any other staff providing administrative duties.

Specialty1 Partners and its affiliates are equal-opportunity employers who recognize the value of a diverse workforce. All suitably qualified applicants will receive consideration for employment based on objective criteria and without regard to the following (which is a non-exhaustive list): race, color, age, religion, gender, national origin, disability, sexual orientation, gender identity, protected veteran status, or other characteristics in accordance with the relevant governing laws. Specialty1 Partners' Privacy Policy and CCPA statement are available for view and download at https://www.specialty1partners.com/privacy-policy/ 

Specialty1 Partners and all its affiliates participate in the federal government’s E-Verify program. Specialty1 further participates in the E-Verify Program on behalf of the clinical practice entities which are supported by Specialty1. E-Verify is used to confirm the employment authorization of all newly hired employees through an electronic database maintained by the Social Security Administration and Department of Homeland Security. The E-Verify process is completed in conjunction with a new hire’s completion of Form I-9, Employment Eligibility Verification upon commencement of employment. E-Verify is not used as a tool to pre-screen candidates. For up-to-date information on E-Verify, go to www.e-verify.gov and click on the Employees Link to learn more.