Enformion is a dynamic and innovative data and analytics company that assists digital marketplaces in fraud prevention, risk management, seamless user onboarding, and fostering trust between shoppers and merchants. Our AI-powered solutions leverage extensive data intelligence and advanced behavioral analysis, enabling continuous monitoring for emerging risk indicators.

The Product Marketing Director will play a critical role in defining how Enformion’s solutions are positioned and brought to market. This role requires a strategic thinker who is also execution-driven, with experience in B2B technology or data platforms. You will develop product positioning, messaging, and go-to-market strategies that differentiate Enformion’s offerings, support revenue growth, and align with customer needs.

Salary: $150k-$180k

Key Responsibilities

Positioning & Messaging

Develop clear and compelling product positioning, messaging, and value propositions tailored to target audiences and verticals.

Translate complex technical capabilities into customer-focused narratives that highlight benefits and ROI.

Develop buyer personas within the industries we serve

Go-to-Market Strategy

Partner with product management to plan and execute product launches, ensuring alignment across marketing, sales, and customer success.

Build and maintain go-to-market playbooks, competitive analysis, and sales enablement materials.

Collaborate with demand generation teams to create campaigns that drive awareness, adoption, and pipeline growth.

Market Intelligence & Competitive Insights

Conduct market research and gather customer insights to inform positioning, pricing, and product strategy.

Monitor competitor activity and industry trends to identify opportunities for differentiation.

Share insights and recommendations with product and executive teams.

Sales Enablement

Develop sales tools, pitch decks, case studies, and ROI calculators to support the sales process that correspond to different buyer roles.

Train sales and customer-facing teams on product positioning, messaging, and market context.

Develop a range of customer testimonials for external/internal use, including written case studies

Conduct win/loss interviews and perform ongoing analysis

Cross-Functional Collaboration

Partner with product management to align roadmaps with customer needs and market opportunities.

Work closely with demand generation, content marketing, and digital teams to execute integrated campaigns.

Qualifications

Bachelor’s degree in Marketing, Business, or related field (MBA a plus).

12+ years of experience in B2B product marketing, preferably in SaaS, data intelligence, risk, or compliance technology.

Strong understanding of enterprise buyer journeys and experience supporting complex B2B sales cycles.

Excellent communication, storytelling, and presentation skills.

Experience conducting market and competitive analysis.

Demonstrated ability to collaborate across teams and influence without direct authority.
Comfortable working in a fast-paced, growth-oriented environment.

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