Sr Marketing Manager

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Title: Sr Marketing Manager

Location: Tampa, FL (on-site)

Job Type: Full-Time / Exempt

About the Role:  Curaleaf is seeking a dynamic Sr Marketing Communications Manager to lead brand-building initiatives and customer engagement strategies across Florida’s rapidly evolving cannabis market. This role is responsible for creating and executing multi-channel campaigns that drive awareness, ensure regulatory compliance, and elevate Curaleaf’s product positioning. By collaborating with cross-functional teams and leveraging data insights, the Marketing Communications Manager will refine tactical approaches to strengthen brand loyalty, grow market share, and enhance customer experiences. 

If you are passionate about shaping the future of cannabis marketing, driving brand growth, and crafting impactful customer experiences, we encourage you to apply for this Florida Sr Marketing Communications Manager role at Curaleaf. Together, we’ll continue delivering best-in-class cannabis products while upholding our commitment to quality, wellness, and compliance.

What You’ll Do: 

• Strategic Campaign Development:
• Design and implement state-wide marketing communications plans that align with Curaleaf’s brand voice and business objectives.
• Oversee integrated campaigns, including digital, social media, email, print, and in-store promotions, to drive consistent customer engagement.
• Regulatory Compliance:
• Ensure all marketing initiatives adhere to Florida’s cannabis laws and regulations, collaborating closely with legal teams to maintain compliance and uphold brand integrity.
• Cross-Functional Collaboration:
• Partner with sales, operations, product development, and retail teams to create cohesive messaging and seamless customer experiences.
• Coordinate with external agencies, designers, and copywriters to produce high-quality, on-brand assets and materials.
• Data-Driven Optimization:
• Leverage market research, consumer insights, and campaign analytics to iterate and refine marketing tactics.
• Track and report on key performance indicators (KPIs) such as customer acquisition, retention, and brand sentiment.
• Brand Positioning & Storytelling:
• Develop compelling brand narratives and content strategies that highlight product benefits, address consumer needs, and position Curaleaf as a trusted leader in the Florida cannabis market.
• Budget & Resource Management:
• Manage marketing budgets, prioritize projects based on ROI, and oversee relationships with vendors to optimize resource allocation.

 What You’ll Bring:

• Education & Experience:
• Bachelor’s degree in Marketing, Communications, or a related field.
• 8+ years of professional experience in marketing, preferably in the retail, healthcare, or regulated industries. Cannabis experience is a plus.
• Regulatory Awareness:
• Familiarity with Florida cannabis regulations or a willingness to quickly learn and adapt communications strategies to remain compliant.
• Technical Skills:
• Proficiency with marketing tools such as CRM platforms, analytics dashboards, and project management software.
• Strong command of digital marketing channels (social media, email, paid advertising, content management).
• Communication & Collaboration:
• Excellent verbal and written communication skills, with the ability to translate insights and strategies into compelling storytelling.
• Demonstrated history of building effective partnerships with cross-functional teams.
• Analytical Mindset:
• Comfortable interpreting data to inform decisions, identify trends, and optimize campaigns for maximum impact and ROI.
• Adaptability & Initiative:
• Able to thrive in a fast-paced, evolving environment, taking initiative to solve challenges and seize opportunities.

What We Offer:

• Career Growth Opportunities
• Competitive Pay and Benefits (Health, Dental Vision)
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/AD&D Insurance, Short & Long-Term Disability
• Community Involvement Initiatives
• Employee Referral Bonuses and Product Discounts

Not all benefits listed above are available to all employees at all locations.  

Curaleaf Awards and Achievements:

• 2023 Ragan’s Top Places to Work
• 2022 TIME100 Most Influential Companies
• 2020 Cannabis Doing Good’s Good Neighbor Award
• 2020 Minorities for Medical Marijuana’s Diversity & Inclusion Award

Follow us on Social Media: 
Instagram: @curaleaf.usa
Twitter: @Curaleaf_Inc
LinkedIn: Curaleaf LinkedIn

Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, JAMS, Find and Zero Proof provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction, and production. Home | Curaleaf | Cannabis with Confidence

Our corporate Social Responsibility is Rooted in Good. We believe in taking corporate and social responsibility very seriously, from our educational outreach to national partnerships, state-wide initiatives, and local causes. Giving back to the communities where we operate is important to us and helps to change old attitudes by showing the positive impact of cannabis in creating jobs, changing lives, and helping local communities. 

Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis. 

Our Values:

• Lead and Inspire.  
• Commit to Win.  
• ONE Curaleaf.  
• Driven to Deliver Excellence.  

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Individuals adversely impacted by the war on drugs are encouraged to apply.

Current Curaleaf employees should use our internal job board to apply for current openings: https://app2.greenhouse.io/internal_job_board