VP, Lifecycle Marketing

FabFitFun is seeking a data-driven VP, Lifecycle Marketing to lead and optimize the end-to-end customer journey. Ideal candidates will have previous Lifecycle leadership experience within an e-commerce/B2C and membership environment, as well as expertise in customer segmentation and loyalty programs. 

Location: FabFitFun is based in the Greater Los Angeles area in Beverly Hills, CA. This role will be expected to work in a hybrid environment (3 days in-office) and will not be eligible for remote.

What You’ll Do:

• Design and lead comprehensive lifecycle marketing strategies to drive conversion, deepen customer engagement, and build loyalty 
• Identify and optimize key moments in the customer lifecycle to enhance member satisfaction and reduce churn
• Collaborate with the Growth team to improve the onboarding experience, ensuring a seamless transition from acquisition to active membership
• Develop understanding of FabFitFun customer needs and preferences
• Leverage advanced analytics and consumer insights to segment audiences, measure campaign performance, and inform decision-making
• Create and drive product-led initiatives that enhance the value proposition for members to increase LTV
• Work with cross-functional teams including Product, Data, Creative, and Customer Experience to ensure alignment on member-centric initiatives

What You’ll Bring:

• 10+ years of experience in marketing, with a focus on lifecycle or CRM, preferably in subscription-based or e-commerce industries
• Experience building and leading a loyalty program from scratch
• Deep expertise in segmentation, personalization, and retention strategies
• Seasoned experience with Braze or comparable CRM platform
• Proven leadership experience with a track record of building and scaling high-performing marketing teams
• Demonstrated ability to work cross-functionally in a fast-paced, high-growth environment
• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels

The expected base salary range for this position is $210K-$230K + bonus. The compensation package will also include an initial equity grant, in addition to a range of generous medical, dental, vision and other perks & benefits. Compensation decisions are determined using a variety of job-related factors such as skill set, geographic location, market demands, experience, and education / certifications. If we extend an offer for employment, we will consider all individual qualifications.

What You'll Get! The Benefits & Perks of FabFitFun...

• Uncapped / Generous PTO
• Medical, Dental & Vision with competitive coverage options and plans
• 401K & 401K Match
• Pet insurance for any FFF furry friends via Nationwide - covers 90% expenses 
• Complimentary annual FFF subscription with seasonal $25 credit for e-commerce flash sales
• Donation matching program via BrightFunds, where the company matches up to $500 charitable donations per employee 

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