AI Business Lead

On-Target Earnings: $110,000 CAD Base Salary + performance+based variable + equity

Location: After 90 days, this role is required to be in-office in Kelowna full-time

Martell Ventures is not your typical venture studio. We’re an AI-native incubator backed by world-class operators, built to launch scalable companies that solve real problems for small and mid-sized businesses (SMBs) around the world.

Our mission is clear: empower high-agency founders to build enduring, profitable companies that create massive impact through automation, intelligence, and personalization.

We keep it transparent and efficient. Here’s what to expect:

1. 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
2. Application review
3. 15-minute intro call
4. Strengths assessment – how you learn and do
5. In-person interview – values and culture fit
6. Paid test project – work with us, like you're already on the team
7. Final call with our CEO
8. Offer – if we’re both excited, we move forward fast

We’re looking for an experienced operator who has lived the 0–1 journey. Someone who knows how to take a SaaS product from concept to paying customers. As an Ex Co-Founder at Martell Ventures, you’ll be the commercial lead behind new ventures, shaping their go-to-market strategy, validating revenue models, and driving early sales traction.

• Lead customer discovery, validation, and early revenue generation
• Design and execute GTM strategies for new venture launches
• Own outbound and inbound sales efforts from outreach to close
• Build and maintain key customer relationships to drive renewals and referrals
• Collaborate with product and technical leads to ensure product-market fit
• Develop scalable processes, playbooks, and sales infrastructure for repeatable growth
• Report and interpret traction data to guide venture decisions

Required Qualifications

• Proven SaaS operator or founder with early-stage experience
• Hands-on with sales, customer development, and GTM design
• Excellent communicator with a bias for clarity and action
• Strong business instincts, with the ability to turn feedback into opportunity
• Comfortable in ambiguity and fast-moving environments
• Data-literate, strategic, and deeply customer-driven

Preferred Qualifications

• Previous founder or early executive in a B2B SaaS startup
• Background in technical sales or product-led growth
• Experience leading or mentoring small commercial teams
• Familiarity with AI-driven tools or workflows