Marketing Operations Manager

Are you a dynamic leader with a proven ability to motivate and guide a high-performing team? Are you passionate about driving the seamless execution of digital cross-channel marketing strategies for our global clients? If you thrive in a fast-paced, international working environment and are seeking an exciting management position, we invite you to consider the role of Marketing Operations Manager at our Toronto office!

Role Type: Permanent, Full-Time Hybrid Position (3 days/week in Toronto).

What will your day look like?

As our new Marketing Operations Manager, you will be responsible for the smooth running of our daily operations and implementation of client campaigns, ensuring the continuous development of staff and operation services. More specifically, your tasks include:

• Overseeing the team's daily operation and workload distribution
• Ensuring delivery on client commitments as outlined in any Service Level Agreements, and compliance with any other client requirements
• People management, development and supporting recruitment efforts
• Leading initiatives to improve internal processes and systems
• Inspiring and keeping team motivated to deliver their best work
• Reporting on progress and development for internal and external stakeholders
• Defining and executing strategies to deliver on company objectives and goals
• Proactive risk management and mitigation efforts

Since we operate in a global environment with global clients covering multiple time zones, we expect you to be flexible with a can-do attitude.

Who are you going to work with?

Our Toronto office is currently made up of 82 employees and growing! You will be managing a specialized marketing operations team, and operate as the link between our various in-house departments and centers to ensure deliver on agreed upon scopes.

We work closely together with our colleagues in Copenhagen (HQ) as well as our other 3 office locations in San Jose (Costa Rica), Bangkok, and Lisbon. You will play a crucial part in working closely with your operations team, and report directly to the Operations Director. We are proud of our multicultural environment and dynamic atmosphere where we not only work together – we are great at having fun as well.

What will you bring to the table?

As a person, you are curious, proactive, and energetic, enabling you to lead and motivate others. You are great at spotting new opportunities, and you act fast while being able to constantly balance between taking charge and making room for others.

Further, we expect that you have:

• Demonstrated success in operational execution and process improvement.
• Track record of success in building and leading effective teams, fostering talent development and strategically managing resources to achieve operational excellence.
• Highly collaborative, driven by a strong desire to continuously improve and deliver high quality.
• Excellent communication skills: ability to provide straightforward directions as well as inspire a team.

In addition, it would be great if you have:

• Proven experience conducting root cause analysis, managing incidents, and implementing preventative measures.
• Ability and experience using data to inform decision-making, such as selecting appropriate KPIs for measurement.
• Successfully implemented performance management strategies to drive team growth and achievement.
• Proven ability to establish and nurture strong working relationships, preferably in a global context.  
• Experience in marketing operations, personalization/automation, process improvement, or project management is desired.
• Experience with marketing automation tools like Salesforce or Adobe Campaign is a plus.

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction. 

For more information, please visit our website, and follow us on our social channels via Instagram and LinkedIn.

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