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BELLA+CANVAS is the brand behind the T-Shirt movement. Headquartered in Los Angeles, we are the largest manufacturers of wholesale apparel in the USA. Specializing in high quality, fashion-forward styles, we provide blank garments to decorators, promotional distributors and brands all over the world. At BELLA+CANVAS, we're all about providing a place where the entrepreneurial spirit thrives. At HQ, it's a collaborative environment where everyone has a voice, and great ideas can come from anyone. We seek to ignite the BE DIFFERENT mentality throughout each department. Our office is located in the heart of Beverly Hills in close proximity to shops and restaurants. Our building was designed by world-renown architect I.M. Pei — there’s plenty of natural light, open space with a co-working vibe, an in-building gym, calming yoga and meditation studio and an indoor tree spanning 3 floors.
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About the company
ResortPass is completely redefining what it means to be a guest at a hotel. By offering day access to luxury hotel experiences, including breathtaking pools, private beaches, deluxe spas, and more, ResortPass allows people to escape – without ever leaving town. If you’re moved to contribute to our vision, we’d love your help.
Our growing team of innovative tech and hospitality experts has partnered with over 1,000 leading hotels and resorts including Ritz-Carlton, Four Seasons, Westin, and Fairmont. We’ve connected over 2 million people with relaxation and luxury in their own neighborhoods, making rest more mindful, togetherness more meaningful, and escape more accessible. Fresh off a Series B $30M raise, co-led by Declaration Partners and 14W with additional investment from previous investor Charles River Ventures, and new investors Endeavor, Jessica Alba, Adam Grant and others, ResortPass is at the beginning of creating a new category of hospitality.
About the roleAs our Growth Marketing Manager, you're driving user acquisition, retention, and engagement through product-led growth (PLG) and virality strategies. Reporting to the Head of Growth, you'll be helping to accelerate acquisition, working across a variety of channels to drive both new and returning users into the world of ResortPass by leveraging product features, user behaviors, and organic sharing mechanisms to optimize the full customer lifecycle.
We are looking for someone who is located in or near the NYC area, as this role will be in person at our NYC headquarters. The base salary for this role will range from $120,000 - $140,000 per year, plus equity, commensurate with experience.
- Own the development and execution of PLG and virality strategies, including referral programs, in-product messaging, onboarding optimizations, content marketing, partnerships, and organic channels (SEO, social, user-generated content).
- Scale user acquisition and retention organically, leveraging data to optimize viral loops, user funnels, regions, and customer segments while minimizing reliance on paid channels.
- Manage growth experiment budgets; flag risks early, and course-correct without handholding.
- Run disciplined testing across PLG initiatives: build and maintain a roadmap of experiments across onboarding flows, referral incentives, in-app prompts, email nurtures, and viral feature enhancements.
- Deliver performance forecasting and scenario modeling in partnership with the Head of Growth (weekly, monthly, and annual views).
Collaborate cross-functionally with product, design, and engineering teams to embed growth tactics into the product, optimize user funnels, and create shareable experiences that drive virality.
Your experience We encourage candidates to apply even if they don’t have 100% of the below qualifications. We believe in a holistic approach when evaluating talent for our team and post new roles often, so even if this role isn’t quite right, we want to meet you!- 5+ years of experience in growth marketing with a focus on PLG and virality for direct-to-consumer or SaaS/ecommerce brands, with demonstrated success in driving organic acquisition, retention, and viral growth at scale.
- Expertise implementing viral mechanics, with a strong command of metrics like viral coefficient (k-factor), activation rates, retention curves, LTV, and CAC (with emphasis on organic channels).
- Highly analytical thinker. You’re comfortable working with large, messy data sets and distilling complex inputs into clear, actionable insights.
- Operate with a high degree of autonomy and accountability. You proactively flag risks, identify opportunities, and push for what you believe in.
- Bias toward system-building over hacks: you use frameworks to scale yourself, and leave behind infrastructure that outlasts individual wins.
- Intellectually curious and commercially sharp. You think like a growth leader, not only as a channel operator.
- Health, Dental & Vision — We're deeply invested in the health and well-being of our team and are proud to contribute to the monthly premiums of these insurance plans.
- Stock Option Plan — We offer employees the opportunity to become part-owners in our mission. Let’s redefine what it means to be a guest, together.
- 401k plan — Save for your future with a 410k plan offering.
- Unlimited Paid Time Off (PTO) — Enjoy life away from work to be inspired and fully recharge with unlimited paid time off.
- Paid parental leave
- Annual ResortPass credit — Our mission is to bring delight and relaxation to people around the world; including our employees! Access private beaches, deluxe saunas, awesome pools, and much more with your annual credit.