Duties: Drive our acquisition efforts via web marketing for various ad networks working to set up campaigns in a thoughtful and strategic way to achieve internal revenue and acquisition goals with a focus on web marketing campaigns. Demonstrate a strong understanding of user behavior, funnels, marketing channels, and the ecosystem in order to steer paid marketing strategies. Determine market trends and customer needs to discover new growth opportunities. Identify and optimize new and existing growth levers via campaign experimentation, improved catalog structure and refined conversion data. Work collaboratively with UA adjacent teams to assist projects improving campaign effectiveness, efficiency, and measurement. Guide creative production, working with both internal and external teams to establish best practices for copy, creative assets, and testing cadence. Remote work permitted only in the U.S.

SCHEDULE: 40 hours per week, Monday through Friday

SALARY: Zone 1: $178,110.00 - $205,200.00

Zone 2: $178,110.00 - $184,700.00

Zone 3: $178,110.00

LOCATION: Mercari, Inc., 3000 El Camino Real, Suite 5-150, Palo Alto, CA 94306

MAIN REQUIREMENTS: Bachelor’s degree in Marketing, Management, Business Analytics, Advertising, Economics, or a related field of study and five (5) years of experience as Growth Marketing Analyst, Market Research Analyst, Market Research Consultant, Digital Marketing Associate, Market Researcher Media Analyst or related role where required experience gained.

ALTERNATE REQUIREMENTS: Master’s degree in Marketing, Management, Business Analytics, Advertising, Economics, or a closely related field of study and two (2) years of experience as Growth Marketing Analyst, Market Research Analyst, Market Research Consultant, Digital Marketing Associate, Market Researcher Media Analyst or related role where required experience gained.

Special Skills: Also requires experience in the following:

2 years of Digital marketing with an emphasis on performance;
2 years of Web PPC campaigns including Google Search, Shopping, Display or other related campaigns, including remarketing;
2 years of Analyzing and optimizing toward KPIs such as CAC (cost per acquired customer), ROAS (return on ad spend), or similar;
2 years of Leveraging BI platforms such as Looker or Tableau and extensive work in Excel/Google Sheets;
2 years of UTMs, Google Analytics and other tracking tools.
1 year Managing 6-figure USD monthly budgets with investment discipline and an ROI focus.

CONTACT: Email resume to [email protected]. Please reference job title and location. Job #24010.

*Zone 1 includes locales such as the San Francisco Bay Area and New York City

**Zone 2 includes locales such as Austin, Boston, Los Angeles and Seattle

***Zone 3 includes locales such as Denver, St. Louis, and Houston

Total Rewards:

Flexibility: Work remote from anywhere in the US and receive ﬂexible time oﬀ
Wellbeing: Top-notch insurance plans, best-in-class new parent oﬀerings and access to mind and body wellness apps
Growth: As we grow, your career opportunities grow, we provide access to new tools, technologies and learning opportunities
Comprehensive and total rewards: We provide a strong ﬁnancial foundation and rewards that go beyond the paycheck
Teamwork: We are each other's biggest fans- we celebrate from virtual coﬀee breaks to recognition programs

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