Senior Demand Generation Marketing Manager

About Clair

If you can send your friends money in seconds, why does it still take your employer two weeks to send your paycheck?

At Clair, we are on a mission to create financial freedom for America's workers by giving them a digital banking platform that allows them to get paid as soon as they clock out of work. But we're not just another digital bank or on-demand pay provider. We meet Americans at their place of work by embedding our products within the scheduling, workforce management, and payroll apps they already use every day. 

Learn more about us at getclair.com/about

Who you are

You are a marketing maverick, a blend of strategic genius and tactical expert. You thrive on the challenge of developing and executing nuanced demand generation strategies that make waves in niche markets. You are not just experienced—you are an innovator who can roll up your sleeves and make things happen. You know how to engage a highly targeted audience and drive growth through creative, out-of-the-box tactics.

What you’ll do

• Innovative Campaign Development: Craft and launch highly targeted demand generation campaigns across various channels, including LinkedIn, industry-specific platforms, and direct marketing. Your approach will be anything but ordinary, employing guerilla marketing, ABM, and trade marketing to capture the attention of a select group of 150 companies and key individuals.
• Lead Nurturing Excellence: Design and implement sophisticated lead nurturing programs that guide prospects through the sales funnel. Utilize marketing automation and CRM tools to track performance, analyze results, and continuously optimize for maximum impact.
• Cross-Functional Collaboration: Forge strong partnerships with sales and partnership teams to ensure marketing initiatives are perfectly aligned with sales objectives. Build a robust pipeline strategy that converts high-value targets into active prospects.
• Compelling Content Creation: Work with the content team to produce compelling and engaging materials that align with campaign objectives and resonate with the target audience.
• Strategic Market Analysis: Stay ahead of industry trends and competitor activities to identify new opportunities for demand generation. Your insights will drive our strategies and keep us at the forefront of the market.
• Budget Mastery: Manage the demand generation budget with precision, ensuring campaigns are delivered on time and within budget. Measure ROI meticulously and refine strategies to enhance future performance.
• Brand Visibility Enhancement: Shape Clair’s presence within the HR Tech and Benefits industries by managing participation in key events and groups. Your efforts will elevate our brand visibility and reputation.

Required Experience/ Qualifications

• Experience: 5+ years in B2B marketing with a proven track record in demand generation, lead nurturing, and marketing automation. Experience working closely with sales teams and C-suite executives is essential.
• Skills: Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems. Strong analytical skills with the ability to interpret data for informed decision-making.
• Mindset: Entrepreneurial, hands-on mindset with a willingness to tackle any task to drive success. Flexibility and resourcefulness are key in our dynamic environment.
• Communication: Exceptional communication and interpersonal skills with the ability to develop marketing materials that support sales and business development.
• Project Management: Excellent project management skills with the ability to handle multiple projects simultaneously.

Additional Details

Location: This is a hybrid position based out of New York City, you will be expected to come into the office three days a week.#LI-Hybrid

Compensation: The annual base salary for this role is $115,000 - $165,000 + variable compensation. The actual base pay within this range depends on many factors, such as education, skills and experience. Base pay is only one part of Clair’s competitive total compensation package which includes benefits, perks and equity. Performance-based variable compensation tied to won deals and user reach will be a significant part of the total compensation.The base pay range is subject to change and may be modified in the future.

Need more convincing?

Apart from getting to work with our incredible team, here are some of the benefits you can expect when you join Clair:

• Medical, Dental, & Vision Coverage, with option to extend to your family
• Fully-paid parental leave
• Company-sponsored 401k, HSA, and FSA
• Unlimited vacation for salaried roles, generous PTO for hourly roles
• Work from home setup allowance
• Access to your earnings every day on Clair 
• Company-sponsored short-term and long-term disability insurance

Equal Opportunity Employer Information

Clair is an equal opportunity employer and we value diversity at our company. We actively seek a diverse applicant pool and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.