Email Marketing Specialist

The Company: 

At impact.com our culture is our soul. We are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you!

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s, visit www.impact.com.

Why this role is exciting:

Email Marketing Specialist will be vital to supporting next-level growth for impact.com’s Marketplace. You will communicate across thousands of publishers and brands, creating millions of touchpoints that drive customer growth. You will have a hand in composing, orchestrating, scheduling, measuring, and optimizing seasonal, educational, and lifecycle campaigns to facilitate productive partnerships. 

Working closely with the Growth & Product Teams, you will create strategies, implement email campaigns, and continuously optimize your programs — thus, strategy and technical acumen feature strongly in this role. As the program grows/diversifies, your technical abilities will become central to engaging the various market segments. Keeping current with direct marketing best practices, particularly for customer communications, will be critical to this role’s success. 

This role is to be based in Cape Town

What you will be doing:

• Code HTML/deploy emails.
• Keeping our emails in our user’s inboxes.
• Managing email delivery reports and alerts, including bounce logs.
• Troubleshooting and collaborating to find solutions to deliverability issues as they arise.
• Develop and code the list segmentation for all direct and interactive marketing campaigns.
• A/B test to continually optimize and hone communications and establish best practices. What worked in the past may not be the best in the future — attention to detail, observation, and discovery will be key in this role. 
• Ensure marketing messages are conveyed clearly and delivered properly to prospects.
• Continually track email performance; conduct monthly, quarterly, and annual analysis (looking for insights, traffic, sources, etc); Identify top-performing emails and analyze why they perform well. 
• Ensure marketing messages are conveyed clearly and delivered properly to prospects.
• Send out monthly email summary reports detailing insights and action items. 
• Manage and monitor synced email data. 

Does this sound like you?

• 2-4+ years proven work experience as an email deliverability specialist in a B2B environment. 
• Verifiable experience with Google Suite (docs, sheets, slides, data studio) Confluence, Slack, and WordPress.
• HTML, SQL, email coding. 
• Proficiency in marketing automation technology.
• Deep understanding of Anti-Spam best practices and legislation.
• Outstanding written English skills.
• API experience is a plus.
• Proactive, professional, and detail-oriented.
• Time management and organizational expert.
• Bachelor's degree in Marketing, or relevant field.

Nice to have:

•  Affiliate & Partnerships Industry Fundamentals Certification by PXA

Benefits/Perks:

• Unlimited PTO policy
• Take the time off that you need. We are truly committed to a positive work-life balance, recognising that it is important to be happy and fulfilled in both
• Training & Development
• Learning the advanced partnership automation products
• Medical Aid and Provident Fund
• Stock Options
• 3-year vesting schedule pending Board approval
• Internet Allowance
• Flexible work hours
• Casual work environment

Impact is proud to be an equal opportunity workplace. All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy/maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non-merit factors.

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